Why small businesses should enter awards

Updated: Jul 23, 2020

Awards can help to deliver value and bring tangible benefits to your startup or small business. Here's 5 reasons why you should consider entering your business for awards:


1. To create brand awareness

Being shortlisted for an award helps your business to stand out from the crowd and provides a great opportunity for PR. It gives you a positive message for all of your employees to shout about, which will ultimately raise awareness of your brand.


2. To raise the credibility of your brand

Winning or even being shortlisted for an award is a fantastic achievement; awards are independently assessed and therefore the recognition given by a third party acts as an external seal of approval for your business and it could also lead to new business opportunities too!


3. Talent attraction and retention

If your company is seen as one of the best in the business, top talent will want to work for you! It'll also help you to retain existing talent by boosting employee morale. Awards are a team celebration and give existing employees a reason to feel proud to be part of your organisation.

4. To grow your network

Awards are often judged by other business owners, so it's a great opportunity to get your business in front of them. Awards ceremonies are also full of other businesses, so the whole process presents opportunities to meet new contacts and you never know what doors it may open for you and your business!


5. Enhance customer retention and loyalty

Winning and being shortlisted for awards shows your customers that you're a leader in your field. As a result, it'll help you to build brand loyalty and will enhance customer retention too.


If you're considering entering your business for key industry awards and need expert help with compiling your awards strategy, or drafting your award submissions, get in touch: helen@makerandwriter.com


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